After receiving an email from Kavita Parmar, the Creative Director of the I OWE YOU project, I learnt all about the creative initiative. As a fashion designer herself, Ms. Parmar decided on a goal to achieve the impossible. Along with her company she has created a movement, designing and producing a line of totally unique clothing that would be cool and casual, but no matter how many people by an item no two will ever be the same.
The video below describes the process and project outlook, enjoy!
IOU launches at the end of April; in the meantime, celebrate uniqueness and join the movement.
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